SMOOTH INDUSTRIES CHAD REED SOFT COOLER WITH BOTTLER OPENER A portable cooler is one of life's little necessities. Whether you're going riding, to the beach, going camping, boating or simply require something larger than our soft lunchboxes to carry your lunch to school or work, we're sure you will benefit from owning a Smooth Industries Race Day Cooler. Besides the fact that you will be representing your favorite sport wherever you take your cooler since each style features screen print mx inspired graphics, it's generous size - each measures 15" x 9.5" x 9" and allows you to pack up to a 12 pack of cans or bottles, is what really makes this cooler ideal. A separate zippered front pocket is large enough to hold your wallet, keys and even an MP3 player, and each cooler is fully insulated and comes with a detachable cell phone holder with its own set of graphics, a handy carrying strap and an attached single drink holder and NEW for 2007, a handy matching bottle opener. Size: 15" x 9.5" x 9"